Positive Response to “I’m a Mormon” Ads in the UK
In April 2013, people bustling through Charing Cross Station in London were greeted with pictures of smiling people on brightly colored backgrounds, with the phrase “I’m a Mormon.” When they looked down, the floor tiles read, “Ask a Mormon” and “mormon.org.uk.”
A press release from The Church of Jesus Christ of Latter-day Saints (sometimes inadvertently called the Mormon Church) said that the Charing Cross mainline station, 10 tube stations, and 250 double-decker buses featured the advertisements during the month of April 2013. Internet advertisements will appear through the end of the year. The campaign features members of The Church of Jesus Christ talking about their lives and their faith.
The intent of the media campaign in the United Kingdom and Ireland?: Give the public a chance to know the Mormons better. (more…)
