Positive Response to “I’m a Mormon” Ads in the UK
In April 2013, people bustling through Charing Cross Station in London were greeted with pictures of smiling people on brightly colored backgrounds, with the phrase “I’m a Mormon.” When they looked down, the floor tiles read, “Ask a Mormon” and “mormon.org.uk.”
A press release from The Church of Jesus Christ of Latter-day Saints (sometimes inadvertently called the Mormon Church) said that the Charing Cross mainline station, 10 tube stations, and 250 double-decker buses featured the advertisements during the month of April 2013. Internet advertisements will appear through the end of the year. The campaign features members of The Church of Jesus Christ talking about their lives and their faith.
The intent of the media campaign in the United Kingdom and Ireland?: Give the public a chance to know the Mormons better. (more…)
Paula Hicken was an editor with the Neal A. Maxwell Institute for Religious Scholarship from 2000 to 2013. She earned her BA degree in English from Brigham Young University. She edited Insights, the Maxwell Institute newsletter, and was the production editor for Faith, Philosophy, Scripture, Hebrew Law in Biblical Times (2nd ed.), Third Nephi: An Incomparable Scripture, and was one of the copy editors for Analysis of the Textual Variants of the Book of Mormon. She also helped manage the Maxwell Institute intellectual property and oversaw rights and permissions. She has published in the Ensign, the Liahona, the LDS Church News, and the FARMS Review.
