Reflections on Pew’s ‘Mormons in America’ Study
In a world where we often are looking for answers to big questions, we search long and hard to find our results. In business for example, companies will spend millions of dollars doing research to find out why their competitors are doing better than they are, or one department will accuse another department of not doing their part and that is why there was failure. When all is said and done, more often than not, the answers are usually found in our own backyard, so to speak.
The Church of Jesus Christ of Latter-day Saints (LDS Church) has been a global religion for a number of years now. Even though it is the fourth-largest religion in the United States, many here in America are just now starting to understand what it is the ‘Mormons’ believe. Ironically enough, those that are of the LDS faith are now being put in a position to more clearly understand their faith so when they are questioned, they can respond with genuineness and correctness. With the amount of attention that ‘Mormons’ are receiving, in large part because of the political landscape and very deliberate branding campaigns by the Church, getting a better understanding of the ‘Mormons’ is a very hot and trending activity. (more…)
This comes on the heels of earlier surveys indicating that 32 percent of non-LDS U.S. adults say the LDS Church is not a Christian religion, and an additional 17 percent are unsure of LDS Christianity. The theological and semantic reasons for this can be complex, but for the 1,019 self-identified Mormons who participated in the Pew survey, their theological position is clear: Mormons believe in Jesus Christ, and they consider themselves to be Christian. 
Entitled “Mormons in America: Certain in Their Beliefs, Uncertain of Their Place in Society,” the survey was conducted between Oct. 25 and Nov. 16, 2011 among a national sample of 1,019 respondents who identified themselves as Mormons. The results validate a number of long-held stereotypes (most American Mormons are white, well-educated, politically conservative and religiously observant) while providing a few interesting surprises (care for the poor and needy is high on the list of LDS priorities, while drinking coffee and watching R-rated movies aren’t as taboo among the rank and file as you might think).